#Swagger is more than a catchphrase; it’s a mindset. It embodies. By deploying #Swagger, communities can transform housing strategies into systems that empower growth, equity, and sustainability.
Leaders who understand the big picture and boldly tackle challenges head-on.
The ability to see untapped potential in communities and make it a reality.
Staying the course even when the path gets tough, and inspiring others to follow suit.
Great housing plans prioritize community values, ensuring development doesn’t just add units but enhances the unique characteristics of a place.
Visionary leaders understand that housing success isn’t about drafting a plan—it’s about execution and sustainability over the long term.
Successful plans don’t sit on shelves. Leaders dedicate resources to implement ideas, making visions a reality.
Bringing in those responsible for executing the plan—builders, lenders, and community advocates—early in the process ensures buy-in and practical solutions.
The best plans evolve as conditions change, allowing for flexibility without losing focus on long-term goals.
Market shifts are inevitable. Successful plans account for this and include mechanisms to pivot quickly when necessary.
Plans need champions. Leadership that actively advocates for the plan ensures it stays relevant and effective.
By refusing to accept the status quo, great leaders push boundaries and inspire others to rise to the challenge.
Removing obstacles early sets the stage for productive partnerships, smoother implementation, and better outcomes.
Specific, Measurable, Achievable, Relevant, and Time-bound goals provide the focus needed to move the needle and achieve real results.
Traditional public financing often relies heavily on external funding sources. The Five Layer Capital Stack flips this model by focusing on hyper-local approaches that:
Utilize local government, employers, and community investment as the backbone of financing.
Attract private investors who see the value in stable, localized projects, are willing to pursue the market potential that exists and are open and transparent about how they do business.
Supplement local efforts with targeted use of grants and tax incentives.
Collaborate with mission-driven organizations that bring expertise and flexibility.
Ensure the capital stack creates wealth that is reinvested into additional housing and community programs.
Offers tangible ownership in real assets with the potential for significant appreciation over time.
For those with a higher risk tolerance, this option offers the potential for substantial growth.
Ideal for conservative investors, this option provides steady returns with minimized risk.
A small town leveraged the Six Steps to transform an abandoned industrial site into a thriving residential neighborhood.
First-Time Real Estate Investor
A mid-sized city used our framework to close a $10 million financing gap for a mixed-use development, creating hundreds of new housing units.
First-Time Real Estate Investor
A regional collaboration revitalized workforce housing, reducing commuting times by 30% and boosting local economic growth.
First-Time Real Estate Investor
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