• Population: 34,540
• Households: 13,655
• 1 & 2-Person Households: 65%
• Median Household Income: $56,700
• Housing Units: 19,826
• Owner-Occupied: 76%
• Single-Family Detached: 77%
• Median Housing Value: $143,800

• Steuben County: 57%
• DeKalb County: 9%
• Allen County: 8%
• Balance of the U.S.: 26%

Who are the potential market?

• Traditional and Non-traditional Families: 47%
• Younger Couples and Singles: 38%
• Empty Nesters and Retirees: 15%